Cloudnifier: Developing Industry Specific CRM Solutions

Microsoft Dynamics CRM is the go-to solution for businesses to maintain customer relationships, track business engagements, and gather actionable data. However, many businesses operating in varied industries look forward to get the solution customized as per their specific requirements. Cloudnifier is a Asia based organization that capably caters to this requirement of businesses operating in different sectors. Given the fact that the company primarily focuses on cloud-based solutions has made it outstanding in the provision of its services, ensuring that companies, irrespective of their sizes, get to explore the benefits of cloud through the products and services that it offers. Cloudnifier has demonstrated remarkable understanding about the usage of cloud-based services and products, specifically on Microsoft Dynamics CRM.

Assessing the current market scenario, Keith Wu, Executive Director, Cloudnifier argues that while companies have offered Microsoft CRM services, there is a glaring dearth of industry-specific Microsoft dynamics CRM solutions. Supporting the deployment of the dynamic CRM solution, Keithsuggests that companies benefit from its various functionalities. He states, “We have customized the Microsoft dynamics solutions to fit into different industries and bundle all of them as a package. This is one of the exceptions that we did when comparing with other solution providers.” Further, the CRM possesses a feature that allows Cloudnifier to collaborate with its clients and address their needs by using these packaged solution.

The company is currently focused on offering its cloud-based solutions and services to four major industries, i.e. retail, manufacturing, and service industries, and NGOs.

The company provides solutions that are attached to or are built on top of Microsoft platform. For instance, even though the company can build its own mobile application, it integrates back to Microsoft CRM as the core of it in order to provide industry specific solutions to the clients.

Each of the four major industries benefits from tailor-made solutions that are offered by the company. For manufacturing sector, Cloudnifier has customized its solution to make it a mini lifecycle management solution. On the other hand, for retail, the company has customized its solution become a loyalty management solution and for service industry, it has customized Microsoft customer services module so that its clients can receive maximum benefit. Further, for NGOs, the company’s solution has been taking care of the donation process.

While Cloudnifier stays at the forefront of providing industry specific CRM solutions, it also has other platforms in its portfolio including EduSmart, PropertyPlus, and CallCenterPlus. EduSmart is an easy-to-use, integrated, cloud-based system that empowers educational institutions whereas PropertyPlus remains the force behind enabling property management. CallcenterPlus on the other hand helps optimizing the after sales service processes. These platforms are built on Microsoft platform. Cloudnifier also leverages Microsoft tools such as Microsoft Office 365 to offer its cloud-based solutions to clients.

Referring to its key focus areas for future, Keith comments that the company looks to invest in Social Networking collaboration. To achieve this, Cloudnifier plans to leverage the social platforms such as Facebook, LINE and WeChat, and then groups the information gathered from these channels together in its solution. In addition, the company considers utilizing Microsoft Campaign Management tool to carry out promotional campaigns in 2017. Essentially, Cloudnifier aims to enhance its cloud-based services and products offered to clients in the Asia-Pacific region, and at the center of this objective is the Microsoft Dynamic CRM.